\n<\/p>\n
Leading horror public relations firm Marketing Macabre<\/strong> and Joyhorror<\/strong> Entertainment<\/strong> today announced the debut of their official new mascot, YOJ<\/strong>.<\/p>\n YOJ is a mischievous, green-skinned gremlin with a passion for indie genre cinema. He will serve as the digital face of both brands, actively helping creators promote independent horror movies, books, and art to major horror media outlets and top genre websites.<\/p>\n \u201cIndependent horror creators face an uphill battle getting noticed by major platforms,\u201d<\/em> said Michael Joy, founder of Marketing Macabre and JoyHorror Entertainment. \u201cYoj embodies the chaotic, rebellious, and untamable spirit of indie horror. He is here to kick down doors, grab the attention of journalists, and ensure our clients\u2019 projects get the eyeballs they deserve.\u201d<\/em><\/p>\n Designed to connect with the horror community, Yoj will feature prominently across both companies\u2019 news distribution networks, social media campaigns, and promotional assets. His core mission is to bridge the gap between low-budget filmmakers and horror media outlets.<\/p>\n Horror creators looking to boost their project\u2019s visibility can utilize Yoj\u2019s promotional services immediately through ongoing PR campaigns.<\/p>\n Official Introduction Video:<\/strong><\/p>\n https:\/\/www.youtube.com\/shorts\/JBQDAEi8Spg<\/a><\/p>\n<\/p>\n Marketing Macabre<\/strong> is the premier boutique public relations and horror marketing agencies. They specialize in graphic design, press release distribution, and media outreach for independent horror films, creators, and genre brands.\u00a0 \u00a0Contact: Michael Joy at joyhorror@msn.com<\/strong><\/p>\n<\/p>\n \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" Leading horror public relations firm Marketing Macabre and Joyhorror Entertainment today announced the debut of their official new mascot, YOJ. YOJ is a mischievous, green-skinned gremlin with a passion for indie genre cinema. He will serve as the digital face of both brands, actively helping creators promote independent horror movies, books, and art to major […]<\/p>\n","protected":false},"author":1,"featured_media":35127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/horrornews.net\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-10-114730-401x330.png","fifu_image_alt":"","footnotes":""},"categories":[11617],"tags":[6609,4429,6968,3155,25051,14442,3229,6105,2489,25053,7756,25052],"class_list":["post-35126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-horror-global-news","tag-champion","tag-entertainment","tag-horror","tag-independent","tag-joyhorror","tag-macabre","tag-marketing","tag-mascot","tag-official","tag-publicity","tag-unveil","tag-yoj"],"rttpg_featured_image_url":{"full":["https:\/\/horrornews.net\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-10-114730-401x330.png",0,0,false],"landscape":["https:\/\/horrornews.net\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-10-114730-401x330.png",0,0,false],"portraits":["https:\/\/horrornews.net\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-10-114730-401x330.png",0,0,false],"thumbnail":["https:\/\/horrornews.net\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-10-114730-401x330.png",150,150,false],"medium":["https:\/\/horrornews.net\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-10-114730-401x330.png",300,300,false],"large":["https:\/\/horrornews.net\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-10-114730-401x330.png",1024,1024,false],"1536x1536":["https:\/\/horrornews.net\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-10-114730-401x330.png",1536,1536,false],"2048x2048":["https:\/\/horrornews.net\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-10-114730-401x330.png",2048,2048,false],"post-thumbnail":["https:\/\/horrornews.net\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-10-114730-401x330.png",370,265,false],"kava-thumb-s":["https:\/\/horrornews.net\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-10-114730-401x330.png",150,85,false],"kava-thumb-s-2":["https:\/\/horrornews.net\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-10-114730-401x330.png",230,230,false],"kava-thumb-m":["https:\/\/horrornews.net\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-10-114730-401x330.png",400,400,false],"kava-thumb-m-vertical":["https:\/\/horrornews.net\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-10-114730-401x330.png",370,500,false],"kava-thumb-m-2":["https:\/\/horrornews.net\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-10-114730-401x330.png",570,450,false],"kava-thumb-l":["https:\/\/horrornews.net\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-10-114730-401x330.png",1170,650,false],"kava-thumb-xl":["https:\/\/horrornews.net\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-10-114730-401x330.png",1920,1080,false],"kava-thumb-masonry":["https:\/\/horrornews.net\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-10-114730-401x330.png",600,999,false],"kava-thumb-justify":["https:\/\/horrornews.net\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-10-114730-401x330.png",640,640,false],"kava-thumb-justify-2":["https:\/\/horrornews.net\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-10-114730-401x330.png",1280,640,false]},"rttpg_author":{"display_name":"#RiseCelestialStudios","author_link":"https:\/\/design-providers.com\/rise\/author\/ralph-c\/"},"rttpg_comment":0,"rttpg_category":"HORROR GLOBAL NEWS<\/a>","rttpg_excerpt":"Leading horror public relations firm Marketing Macabre and Joyhorror Entertainment today announced the debut of their official new mascot, YOJ. YOJ is a mischievous, green-skinned gremlin with a passion for indie genre cinema. He will serve as the digital face of both brands, actively helping creators promote independent horror movies, books, and art to major…","_links":{"self":[{"href":"https:\/\/design-providers.com\/rise\/wp-json\/wp\/v2\/posts\/35126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/design-providers.com\/rise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/design-providers.com\/rise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/design-providers.com\/rise\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/design-providers.com\/rise\/wp-json\/wp\/v2\/comments?post=35126"}],"version-history":[{"count":1,"href":"https:\/\/design-providers.com\/rise\/wp-json\/wp\/v2\/posts\/35126\/revisions"}],"predecessor-version":[{"id":35128,"href":"https:\/\/design-providers.com\/rise\/wp-json\/wp\/v2\/posts\/35126\/revisions\/35128"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/design-providers.com\/rise\/wp-json\/wp\/v2\/media\/35127"}],"wp:attachment":[{"href":"https:\/\/design-providers.com\/rise\/wp-json\/wp\/v2\/media?parent=35126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/design-providers.com\/rise\/wp-json\/wp\/v2\/categories?post=35126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/design-providers.com\/rise\/wp-json\/wp\/v2\/tags?post=35126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}