{"id":31375,"date":"2026-06-29T01:41:14","date_gmt":"2026-06-29T05:41:14","guid":{"rendered":"https:\/\/design-providers.com\/rise\/yash-raj-films-partners-with-rusk-media-to-develop-next-generation-digital-entertainment-ip-bollywood-news\/"},"modified":"2026-06-29T01:41:14","modified_gmt":"2026-06-29T05:41:14","slug":"yash-raj-films-partners-with-rusk-media-to-develop-next-generation-digital-entertainment-ip-bollywood-news","status":"publish","type":"post","link":"https:\/\/design-providers.com\/rise\/yash-raj-films-partners-with-rusk-media-to-develop-next-generation-digital-entertainment-ip-bollywood-news\/","title":{"rendered":"Yash Raj Films partners with Rusk Media to develop next-generation digital entertainment IP : Bollywood News"},"content":{"rendered":"

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On June 29, 2026, Yash Raj Films (YRF) announced a strategic investment in Rusk Media, one of India\u2019s leading digital-first entertainment companies that specialises in original vertical storytelling IPs for Gen Z and Gen Alpha audiences. The investment backs Rusk Media\u2019s vision to build the next generation of enduring digital IP for India and the world.<\/p>\n<\/p>\n

Yash Raj Films partners with Rusk Media to develop next-generation digital entertainment IP<\/span><\/p>\n

Under the partnership, YRF will oversee the creative direction of original animation and vertical micro-drama IP, while Rusk Media will produce and distribute the content through its proprietary Alright! TV platform and global digital channels.<\/p>\n

The collaboration aims at fuelling YRF & Rusk Media\u2019s shared ambition of establishing India as a creative force in the vertical entertainment economy through original IPs across animation and vertical micro-drama, distributed across Rusk Media\u2019s proprietary Alright! TV platform and global digital channels.<\/p>\n

Akshaye Widhani, CEO, Yash Raj Films, said: \u201cThe instinct to evolve has always been central to YRF\u2019s DNA. Platforms are infrastructure, content and IP are culture. Mayank and his team at Rusk Media have built a deep understanding of how the next generation discovers and inhabits stories, and that is exactly the kind of vision we want to invest in . Together, the aspiration is to build worlds, not just content.\u201d<\/p>\n

Mayank Yadav, Co-Founder and CEO, Rusk Media, said: \u201cVertical entertainment in India has produced extraordinary reach, but not the enduring IP that defines a category. That is the gap this collaboration is designed to close. We bring a native understanding of how digitally native audiences discover and build community around content, and with YRF\u2019s backing, we are building for longevity, not the algorithm.\u201d<\/p>\n

As the boundaries between cinema, digital, and mobile entertainment continue to dissolve, the franchises that will define the next decade will be those built with both creative depth and digital fluency, and Rusk Media is building for exactly that future. \u200e<\/p>\n

Also Read:\u00a0Yash Raj Films Box Office Report Card 2025: Rs. 522.91 cr. India nett, $29.18M overseas and Rs. 882.45 cr. worldwide \u2013 Saiyaara saves the scorecard while War 2 turns spoiler<\/strong><\/p>\n<\/p>\n

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On June 29, 2026, Yash Raj Films (YRF) announced a strategic investment in Rusk Media, one of India\u2019s leading digital-first entertainment companies that specialises in original vertical storytelling IPs for Gen Z and Gen Alpha audiences. The investment backs Rusk Media\u2019s vision to build the next generation of enduring digital IP for India and the […]<\/p>\n","protected":false},"author":1,"featured_media":31376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/stat5.bollywoodhungama.in\/wp-content\/uploads\/2026\/06\/YRF-Rusk-Media-team-up.jpeg","fifu_image_alt":"","footnotes":""},"categories":[10677],"tags":[21580,10694,14292,3095,4429,1086,737,2143,46,21585,1900,11432,21584,21581,21582,21439,11380,21583],"class_list":["post-31375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bollywood","tag-akshaye-widhani","tag-bollywood","tag-develop","tag-digital","tag-entertainment","tag-films","tag-invest","tag-media","tag-news","tag-nextgeneration","tag-partners","tag-raj","tag-rusk","tag-rusk-media","tag-vertical-storytelling","tag-yash","tag-yash-raj-films","tag-yash-raj-films-yrf"],"rttpg_featured_image_url":{"full":["https:\/\/stat5.bollywoodhungama.in\/wp-content\/uploads\/2026\/06\/YRF-Rusk-Media-team-up.jpeg",0,0,false],"landscape":["https:\/\/stat5.bollywoodhungama.in\/wp-content\/uploads\/2026\/06\/YRF-Rusk-Media-team-up.jpeg",0,0,false],"portraits":["https:\/\/stat5.bollywoodhungama.in\/wp-content\/uploads\/2026\/06\/YRF-Rusk-Media-team-up.jpeg",0,0,false],"thumbnail":["https:\/\/stat5.bollywoodhungama.in\/wp-content\/uploads\/2026\/06\/YRF-Rusk-Media-team-up.jpeg",150,150,false],"medium":["https:\/\/stat5.bollywoodhungama.in\/wp-content\/uploads\/2026\/06\/YRF-Rusk-Media-team-up.jpeg",300,300,false],"large":["https:\/\/stat5.bollywoodhungama.in\/wp-content\/uploads\/2026\/06\/YRF-Rusk-Media-team-up.jpeg",1024,1024,false],"1536x1536":["https:\/\/stat5.bollywoodhungama.in\/wp-content\/uploads\/2026\/06\/YRF-Rusk-Media-team-up.jpeg",1536,1536,false],"2048x2048":["https:\/\/stat5.bollywoodhungama.in\/wp-content\/uploads\/2026\/06\/YRF-Rusk-Media-team-up.jpeg",2048,2048,false],"post-thumbnail":["https:\/\/stat5.bollywoodhungama.in\/wp-content\/uploads\/2026\/06\/YRF-Rusk-Media-team-up.jpeg",370,265,false],"kava-thumb-s":["https:\/\/stat5.bollywoodhungama.in\/wp-content\/uploads\/2026\/06\/YRF-Rusk-Media-team-up.jpeg",150,85,false],"kava-thumb-s-2":["https:\/\/stat5.bollywoodhungama.in\/wp-content\/uploads\/2026\/06\/YRF-Rusk-Media-team-up.jpeg",230,230,false],"kava-thumb-m":["https:\/\/stat5.bollywoodhungama.in\/wp-content\/uploads\/2026\/06\/YRF-Rusk-Media-team-up.jpeg",400,400,false],"kava-thumb-m-vertical":["https:\/\/stat5.bollywoodhungama.in\/wp-content\/uploads\/2026\/06\/YRF-Rusk-Media-team-up.jpeg",370,500,false],"kava-thumb-m-2":["https:\/\/stat5.bollywoodhungama.in\/wp-content\/uploads\/2026\/06\/YRF-Rusk-Media-team-up.jpeg",570,450,false],"kava-thumb-l":["https:\/\/stat5.bollywoodhungama.in\/wp-content\/uploads\/2026\/06\/YRF-Rusk-Media-team-up.jpeg",1170,650,false],"kava-thumb-xl":["https:\/\/stat5.bollywoodhungama.in\/wp-content\/uploads\/2026\/06\/YRF-Rusk-Media-team-up.jpeg",1920,1080,false],"kava-thumb-masonry":["https:\/\/stat5.bollywoodhungama.in\/wp-content\/uploads\/2026\/06\/YRF-Rusk-Media-team-up.jpeg",600,999,false],"kava-thumb-justify":["https:\/\/stat5.bollywoodhungama.in\/wp-content\/uploads\/2026\/06\/YRF-Rusk-Media-team-up.jpeg",640,640,false],"kava-thumb-justify-2":["https:\/\/stat5.bollywoodhungama.in\/wp-content\/uploads\/2026\/06\/YRF-Rusk-Media-team-up.jpeg",1280,640,false]},"rttpg_author":{"display_name":"#RiseCelestialStudios","author_link":"https:\/\/design-providers.com\/rise\/author\/ralph-c\/"},"rttpg_comment":0,"rttpg_category":"BOLLYWOOD NEWS<\/a>","rttpg_excerpt":"On June 29, 2026, Yash Raj Films (YRF) announced a strategic investment in Rusk Media, one of India\u2019s leading digital-first entertainment companies that specialises in original vertical storytelling IPs for Gen Z and Gen Alpha audiences. 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